A long list of companies of the airline’s online music illustrate this. Liquid Audio, FullAudio, CenterSpan, Earjam.com, Echo networks, Myplay, Buddhist music, Uplister, Musicbank, Streamwaves. … I could go on (and so on), but you get the point. One problem for innovators are gantlet major label makes them go through to get the content or use it in new ways. It drives cost money, delay Launch and add uncertainty, making it difficult for start-ups to raise much needed capital.
Bodson said content in the sandbox will vary from artist to artist, but it will include a mix of songs, videos, artwork, metadata and shown.